Lafayette Library and Learning Center - Community Hall
Political campaigns use a variety of strategies to move voters in a desired direction, including direct mail, commercials, rallies, and social media. Explore what goes into designing a ballot measure or candidate campaign. Review California’s gubernatorial candidates and the challenges facing each hopeful. We will occasionally divide into opposing campaign staffs on specific issues so everyone will have a chance to be a political strategist.
Chuck McFadden covered California politics for The Associated Press in Sacramento and is the author of Trailblazer: A Biography of Jerry Brown. He was a spokesman for a state constitutional officer and has taught journalism at the college level. His articles have appeared in the San Francisco Chronicle, Los Angeles Times, Sacramento Bee, San Diego Union, and the Bay Area News Group.